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When you ask customers to recount their experiences with a brand, there is a catch. People can usually recall a few familiar moments, but many significant details are glossed over, if not lost. Moreover, their answers can be predictable, and not always accurate.
To overcome these research challenges, Actionspeak has developed a proven approach for discovering and packaging key insights:
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We provide recruited customers with no-fuss, wearable video cameras that unobtrusively capture their interactions with a brand. Wearable video lets customers record their own experiences – unaccompanied by field researchers or camerapersons. By eliminating outsider interference, interactions with a brand unfold naturally. The result: unprovoked, unfiltered, unexpected behavior grounded in real-life situations. |
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With the events fresh in their minds, we interview them while they watch a video replay of their brand experience. By jogging their memories with video footage and keeping them focused on actual events, customers are better able to express themselves in precise, relevant terms. |
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We edit the customers’ experiences and comments into compelling summary videos suitable for presentations to stakeholders and project teams alike.
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